Conde Nast Launches New Business Magazine
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In the midst of all of the “print is dead” stories that the media harps on about (”look at our jobs disappear!”), Conde Nast has bucked the trend and launched a high-end business magazine called Portfolio. Announced 18 months ago with a launch price tag nearing $100 million, the new magazine aims to be the Vanity Fair for the business set.
The website is excellent and contains every article in the print version plus exclusive online content. The design is crisp and definitely appealing. Though, I don’t understand the “beta” tag unless it is some sort of dig at websites that stay in beta forever *cough*Google*cough*. Conde Nast plans to fully leverage their other titles for cross-promotional opportunities (best places to stay for business travel, etc…).
The articles from the initial issue include a close look at Ford family and Tom Wolfe taking on the new Masters of the Universe (a take on his original article twenty years ago).
There’s no doubt who Conde Nast is aiming for with the new glossy. Forbes and Time Warner’s Fortune magazine are clearly in the crosshairs. Other business magazines like BusinessWeek will probably suffer less because they are more news and less story driven than Forbes and Fortune.
Right now, you can subscribe to Portfolio for two years for a buck an issue. I plan on getting a copy of the initial issue to check it out.
June 12th, 2007 at 8:26 pm
[...] written before about Conde Nast’s Portfolio magazine, a high end glossy for business types, and I can’t say enough about the excellence of their [...]